Clear Channel Airports Wins PHL Seven Year Airport Advertising Contract
Adrian J Cotterill, Editor-in-Chief
Clear Channel Airports, a brand division of Clear Channel Outdoor (NYSE: CCO),and an indirect subsidiary of iHeartMedia Inc., this week announced Philadelphia International Airport (PHL) has selected the U.S. airport media leader for a new seven-year airport advertising contract extending a relationship that began in 2002.
This win comes via a competitive process among three other out-of-home companies and marks Clear Channel Airports first major contract announced in 2019 and complements 15 wins in 2018 and 80 wins over the last five years. The new PHL contract and media upgrades begin May 2019.
PHL’s renewal as part of Clear Channel Airports’s robust airport portfolio will help brands reach travelers in over 260 airports across 80+ DMAs and up to one billion passengers annually. PHL is the only major airport serving the nation’s sixth largest metropolitan area. More than 30 million passengers pass through annually with over 82,000 travelling through daily. The diverse passenger-base covers a broad range of origins and purposes for their travels, including business travelers visiting for conventions and tourists descending on the city for its rich historical attractions and trendy culinary scene. PHL is one of the largest economic engines in the region, generating $15.4 billion to the economy and accounting for 96,300 full-time jobs annually.
Visit Philadelphia, the region’s official tourism marketing agency tasked with building image, driving visitation and boosting the economy has an ongoing campaign running on 53 digital PHL displays.
Jeff Guaracino, president and CEO, VISIT PHILADELPHIA told us “Our ads inside PHL enable us to welcome visitors to Philadelphia and help them plan what to see and do while they’re here. They also build civic pride among the region’s residents who see the ads during their travels. We look forward to working with Clear Channel Airports and PHL to ensure our messaging continues to be as effective, innovative and impactful as possible.”
Clear Channel Airports’s renewed partnership with PHL underscores the company’s significant outdoor advertising presence in the Philadelphia metropolitan area. Clear Channel Outdoor reaches 94 percent of the Philadelphia designated marketing area (DMA) on a weekly basis with its OOH assets, including over 4,100 roadside displays in 13 counties.
Morten Gotterup, president, Clear Channel Airports told us “Advertisers and business owners want to reach the audiences who matter most to them, at the right time and in the right place throughout the increasingly complex consumer journey. Our roadside and airport media presence in Philadelphia complements a brand’s drive, walk, fly consumer engagement strategy by allowing them to connect with audiences travelling to, and through, the market. We look forward to working with PHL to bring this opportunity to life for advertisers in an aesthetically pleasing way that creates an overall all first-impression worthy of the Philly region.”
PHL serves 25 airlines, including all major domestic carriers, offering nearly 500 daily departures to more than 120 destinations worldwide. As of summer 2018, PHL served 133 total destinations, including 97 domestic and 36 international destinations.
PHL’s new ad program with Clear Channel Airports will achieve the airport’s goal of providing an aesthetically pleasing environment that reflects state-of-the-art advertising concepts and uses space to optimize advertising effectiveness and revenue generation.
Some of the key details of the new program include:
- Eight 360 digital column surrounds
- Comprehensive, head-on digital network that spans all concourses and bag-claim areas;
- Fully developed stage area that will surprise and delight passengers while offering valuable sponsorship opportunities;
- Fly PHL Selfie Station that will engage passengers and generate revenue;
- Two state-of-the-art, large-format LED video walls;
- Illuminated tension fabric displays;
- Multiple custom brand experiential zones;
- Garage sponsorship;
- Custom designed free-charge workstations with wireless charging;
- Integrated and energy efficient custom fixtures that complement architecture and passenger flow.
Dedicated to airport advertising for close to 45 years, Clear Channel Airports is the premier innovator of contemporary display concepts. The Company, a brand division of Clear Channel Outdoor Americas (NYSE:CCO), one of the world’s largest outdoor advertising companies, currently operates more than 260 airport programs across the globe and has a presence in 28 of the top 50 U.S. markets with major airports.
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