Russ Curry, Ministry of New Media
The Female Quotient (FQ), a female-owned business committed to advancing equality in the workplace, has partnered with the Out of Home Advertising Association of America (OAAA) and Geopath to bring its FQ Lounge and programming to the 2019 OAAA\Geopath OOH Media Conference + Expo to be held May 20-22 at the Aria Las Vegas.
The FQ Lounge is a pop-up destination at conferences, companies and college campuses where attendees can unite and activate solutions for change.
Since launching in 2013, The Female Quotient has hosted more than 200 experiences at dozens of high-profile events—including the World Economic Forum (Davos), SXSW, the Consumer Electronics Show (CES), Advertising Week and more. It has seemingly become the largest community of corporate women, female entrepreneurs and male allies working together to transform workplace cultures. In the FQ Lounge, conference attendees can connect and collaborate, participate in impactful conversations about rewriting the rules of work, and listen to panel discussions on the topic, as well as find value-added services such as professional headshots.
Shelley Zalis, The Female Quotient CEO, told us “Producing creative that is inclusive and reflects the world as it really is will help advance equality and benefit the bottom line. Women make or influence 85 percent of the purchasing decisions, so brands who don’t connect with this audience will miss out. OOH media can be a positive force for change when it comes to creating more inclusive cultures. Through the FQ Lounge, we will channel the power of collaboration at the OOH Media Conference by creating a space for brands, marketers, advertisers, and others to drive conversations that will lead to action steps for a lasting impact.”
On May 21, the FQ Lounge will feature panels made up of OOH and advertising professionals, both men and women, who will discuss perceptions and lessons learned in overcoming gender and cultural challenges in the workplace.
FQ special programing includes:
- A Conversation with Nancy Fletcher
The Female Quotient CEO Shelley Zalis will sit down for a personal one-on-one conversation with Nancy Fletcher, who will reflect on her nearly 30-year career leading OAAA. - The Not-So-Messy Middle: Managing Up, Down, and All Around
The ‘messy middle’ is the challenging middle management level where women struggle to juggle the new demands of leadership with their personal or life-stage commitments. Women in OOH will share their experiences and insights as middle managers. - Allies + Champions: We’re In It Together
Today’s most inspiring workplace leaders combine high performance with a commitment to creating change in the industry. This means practicing collaboration over competition and leading with empathy. Join us for a conversation with senior executives in OOH (women AND men) on how purpose-driven leadership is creating better advertising and a better world.
On May 22, Zalis will moderate a panel discussion with top female brand marketers during the morning Brunch and Learn. She is joined by Alicia Hatch, CMO for Deloitte Digital, and Lillian Tomovich, CMO for MGM Resorts.
A full agenda of the FQ Lounge programming and events, along with details about and registration for the OOH Media Conference, can be found on the conference web site here.
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