oOh! Launches A World of Unmissable in NZ
Adrian J Cotterill, Editor-in-Chief
oOh!media has vowed to make New Zealand’s brands even more unmissable among their audiences with its increased footprint, leading data and insights offering and a restructured team to deliver powerful solutions for advertisers.
This comes following the full integration of the Adshel (Street Furniture) business to form a bigger and better new Out of Home media company which will help drive the growth of out-of-home in the New Zealand market through its A World of Unmissable platform.
With more than 2,500 sites covering most markets, including the biggest digital network in New Zealand, the new look is the largest Out of Home operator reaching approximately 90 percent of the population.
oOh!’s General Manager for New Zealand, Nick Vile, said A World of Unmissable turns the traditional view of Out of Home on its head, evolving it into a new media offering that creates unmissable moments for brands, advertisers and clients.
“We live in a world of information overload making it difficult for advertisers to cut through, gain, keep and convert consumer attention. That’s why we are challenging the traditional approach to Out of Home, thinking beyond the strengths and weaknesses of our medium and offering more integrated solutions that are informed by real insights. We are committed to creating advertising campaigns that are Unmissable across our unmatched network of Street Furniture, Retail and Study products which offer superior reach, frequency and engagement across a consumer’s entire purchasing journey. This is supported by rich research and insights, powered by the business, who is committed to investing more to uncover consumer movements, behaviours, spend and attitudes.”
Mr Vile said the new A World of Unmissable offering is supported by a restructure of the business to ensure buying oOh! is easy for agency clients and advertisers and that the company has a more streamlined engagement to faster, smarter proposals and ideas to the marketing that oOh! New Zealand is at a pivotal point in its growth.
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