Adrian J Cotterill, Editor-in-Chief
Yesterday A Coruña (Spain) based TRISON Group announced that is had acquired Beaver Group, one of the true leaders in the creation of customer experience audiovisual solutions based on display, digital signage and interactive technologies. This follows on from TRISON’s October 2018 acquisition of TMM Communication.
Peter Critchley, Beaver Group’s CEO and co-founder rang to tell us “The formal alliance of TRISON, TMM and Beaver Group as one company is a truly exciting moment for our clients, partners and the wider industry”.
“The days of local integrators and solution providers working with a fragmented approach to this maturing market are now gone, as clients rightly expect their digital partner to deliver a truly end-to-end, integrated, professional and experience-led solution – worldwide. With our newly-expanded global team, industry-leading expertise in digital signage and a proven focus on measurable customer experience, the whole team and I are very excited about the future and delivering many more of these world-class projects!”
This move will undoubtedly further consolidate TRISON’s position at the forefront of Europe’s physical space and customer experience digitisation sector. Possibly, little known, TRISON is one of the world leaders in physical space digitisation based on the integration of visual and sound systems, scent marketing and other bespoke solutions for the retail, car, hospitality and real estate sectors.
It boasts 26 years of experience endorsed by more than 14,000 projects in 100 countries. TRISON has 12 subsidiaries around the world and employs 250 professionals. During this time, it has consolidated its role as a valued technology partner for leading multinational brands and international names including the INDITEX GROUP and all its retail chains around the world, TOUS, IKEA, NEW BALANCE, C&A, MERLIN PROPERTIES, TOYOTA, PORSCHE, MERCEDES BENZ, AUDI, CITROËN, AVIS, AIR FRANCE, BNP PARIBAS, BANKINTER, CARREFOUR, ESTÉE LAUDER, SEPHORA, KENZO, NOVARTIS, ROCHE, SHISEIDO, ARENAL, PRIMOR, SANEF and BALÈARIA.
Award winning Beaver Group needs little introduction to those in the know in the AV and Digital Signage world. They are quite simply one o the best digital agencies specialising in customer experiences. Founded more than 20 years ago, today Beaver has a team of 36 professionals delivering engaging, personalised and creative solutions in the FMCG, QSR, entertainment, retail, hospitality and corporate sectors, amongst others.
Alberto Cáceres, TRISON’s CEO told us “Here at TRISON we are proud to be associated with companies with an outstanding and proven professional track record. The TRISON Group is increasing its range of key skills and solutions, consolidating the group’s growth and taking its expertise to the UK market, the biggest in Europe. The integration of Beaver Group enables TRISON to consolidate its goal of playing a significant role in the digital revolution as a global technology partner, boosting its capacity for delivering solutions in terms of audiovisual content conceptualisation, design and production whilst also enabling Beaver Group to operate on an international scale”.
Beaver Group’s experienced team of 36 digital project experts, designers, developers and technical engineers has delivered engaging, creative bespoke solutions for all its customers, including England’s Football Association; retailers’ IKEA; leisure and entertainment operators Odeon and Showcase Cinemas; SSP in the QSR sector; and hospitality sector operators Premier Inn.
Over the last twenty years it has successfully implemented hundreds of projects throughout the UK and Ireland, as well as a growing number in Europe, Asia and the USA. Their achievements have earned them various awards from organisations such as Marketing Week, AV Magazine, DailyDOOH and POPAI.
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