New @QuorumOutdoor Ad Platform
Adrian J Cotterill, Editor-in-Chief
Quorum have used #OOH2019 to launch, what they describe as, a new ad platform for the out-of-home advertising industry. In booth #137 they are showing how OOH Sales reps can easily add companion mobile and social advertising to existing physical OOH placements within their client’s media plan.
Ezra Doty, CEO and Co-Founder of Quorum told us “By applying mobile retargeting to consumers who have been exposed to brand-focused billboards, with direct response-oriented mobile and social advertising, creates a 1-2 effect, compounding the ROI for both channels. The analytics that come from centralizing data across physical, mobile and social touch points allow marketers to optimize physical media buys like never before, shift digital bulletin budgets on the fly, and better understand what’s driving OOH performance in a local market. The result is more effective outdoor programs and stronger relationships between OOH sales reps and media buyers.”
The Quorum system is pre-loaded with Geopath’s complete database of billboard and transit locations across the U.S., and has the most advanced technology available for building segments of consumers who have traveled past (in the correct direction) specific billboards. Fully integrated with mobile advertising inventory sources including Google Display Network and Facebook, Quorum gives operators and advertisers full access, transparency, insight and control over their mobile and social companion advertising.
We are told that Quorum provides advertisers Mobile Ad Retargeting following consumer engagements with OOH and store locations, OOH Performance Analytics, OOH Location and Creative Testing, and Predictive OOH Campaign Performance across all OOH operators and platforms.
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