Adrian J Cotterill, Editor-in-Chief
Exterion Media and Transport for London (TfL) have powered up another suite of full-motion digital screens at London Bridge, Waterloo, Oxford Circus, Liverpool Street and South Kensington Tube stations.
Full-motion Digital Ribbons have been revealed at Waterloo and Oxford Street Tube stations and follows the installation of the digital ribbons at King’s Cross St Pancras, Piccadilly Circus and Tottenham Court Road Tube stations earlier this year.
Alongside this, the latest Digital Gateway has also launched in London Bridge Tube station. The 21Sqm HD screen at London Bridge is strategically placed above escalators, offering brands the ultimate creative opportunity to engage receptive consumers as they make their journeys on the Tube. This new addition in London Bridge Tube station will expand Exterion Media’s Digital Gateway offering, with the format making its debut at Bank Tube station earlier this year.
Nigel Clarkson, Chief Revenue Officer, Exterion Media told us “This week we have unveiled our largest launch together of digital advertising screens across the London Underground network. Out-of-home, and digital in particular, advertising continues to deliver huge opportunities for brands, time and time again. With our new Digital Ribbons screens, Digital Gateway at London Bridge and DEPs, we’re offering big impact for brands in an environment where commuters are very receptive to advertisements and are looking to be engaged and entertained. The dynamic capabilities of these full-motion formats offer advertisers a stand-out creative canvas that will engage London commuters on a whole new scale.”
The launch of these innovative formats is bolstered by the installation of new Digital Escalator Panel screens at Liverpool Street and South Kensington Tube stations. The installation of these escalator runs, with each run consisting of digital panels on both sides of the escalators, means that there are now ten new Digital Escalator runs across the London Underground network.
Follow DailyDOOH