Adrian J Cotterill, Editor-in-Chief
Formetco recently announced its new enterprise software F360 CMS has successfully integrated with the Vistar Media programmatic monetization platform and so IBO’s nationwide inventory of digital screens is now available to Vistar’s advertiser base, including national brands and agencies.
Formetco’s VP of Sales, Jock Gibb told us “Opening up the tools to make OOH easy to buy is not only good for the independent operators, but the entire OOH industry. Formetco clients should contact us about the easy steps to migrate to the F360 platform.”
With F360 and Vistar, independent operators can access a wide array of new buyers that would be difficult to reach otherwise and be able to sell locally as well.
Jordan Fraser, Publisher Solutions Manager at Vistar Media told us “We are excited to be connected live to both F360 and the IBO COOP Marketplace, which will drive incremental revenue opportunities to the footprint of independent billboard owners that participate. Through Vistar, independent billboard owners may easily monetize their unsold inventory, which is purchased by digital ad buyers that execute national campaigns on the Vistar platform. Vistar’s buyers benefit from the F360 and IBO COOP Marketplace integrations by gaining access to target audiences across thousands of premium digital billboard locations.”
Evolving from the IBO Fusion initiative, F360 is integrated to multiple sources of programmatic revenue. Additionally, operators can take advantage of modern tools and technology that in the past has been cost prohibitive. This new offering is expected to drive up operator revenues while at the same time giving them access to the IBO COOP Marketplace and related workflow solutions.
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