Russ Curry, Ministry of New Media
Following on from premium out-of-home media owner Ocean acquiring both Ngage Media and Interbest in March 2019, news comes that Interbest (now part of Ocean of course) has expanded its digital roadside advertising offer, with the acquisition of Beyond Outdoor.
We are told that this deal concludes discussions, which were underway back in March. All three Dutch companies now form part of the Ocean Group.
Beyond Outdoor is a pure digital player operating eight sites and 11 screens in prime locations on the busiest road and motorway networks. Its portfolio covers the Randstad megalopolis of Amsterdam, Rotterdam, The Hague and Utrecht.
The acquisition augments Interbest’s extensive premium national distribution network, providing enhanced targeting for advertisers. This transaction includes plans to develop three new locations.
Announcing the deal, Meindert van den Heuvel, Interbest managing director, told us “We are on track to accelerate our DOOH presence by building the best and biggest large format DOOH network, developing new propositions for agencies and advertisers. Complementing the Beyond sites is a pipeline of other premium roadside sites which are due to come on online before the year end.”
The business will be operated by Interbest. Beyond Outdoor founder Danny Tournier steps down following the transaction.
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