OUTFRONT Media Inc. (NYSE: OUT) has worked with the MTA to deploy new out-of-home advertising campaigns around the MTA’s new contactless payment fare system for subway and bus fares, called One Metro New York (OMNY).
This includes a recent station domination by Chase and Visa, working with global media agency of record, Publicis Groupe’s Starcom, to take over Grand Central Station, as well as eight subway stations along the 4/5/6 lines between Grand Central-42 Street and Atlantic Av-Barclays Center, featuring the Chase Visa ‘Tap to Unlock NYC’ campaign.
Starting May 31, commuters will be able to use contactless credit, debit, or reloadable prepaid cards, or mobile phones or wearables, to board all Staten Island buses and the 4, 5 and 6 subway lines between Grand Central-42 Street and Atlantic Av-Barclays Center. All remaining bus routes, subway stations, and Staten Island Railway locations will be equipped with the new technology through 2020.
The MTA is continuing to undergo several improvement projects with the goal of delivering the best experience possible to New Yorkers and visitors alike. OUTFRONT Media continues to be part of these projects through brand partnerships and its digital out-of-home transformation with thousands of digital screens being built throughout the MTA.
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