Adrian J Cotterill, Editor-in-Chief
Snapp Digital has partnered with Signagelive to offer an advertisement software add-on that is billed as one of the easiest, simplest and most user-friendly solutions that will turn any digital screen into an advertisement opportunity.
There’s a simple dashboard and an open community marketplace, which allows networks and advertisers to put into one place creating a cohesive simple process for buying and selling digital advertisement assets.
We are told that, recognizing that many screen network owners already have existing signage solutions, Snapp was created as an add-on solution with a cost structure that is both simple and reduces risk associated with other expensive signage solutions. Adding your network to the Marketplace platform is 100% performance-based – meaning that you are only charged for what you sell. No sales, No cost.
The goal was to create an accessible tool for networks to create their own online ad account management/sales team. Snapp acts as your ad management extension. Bring your advertisers through the platform and they can view your available inventory, build their campaigns, make direct upfront payments, and upload ad content without ever needing to pick up the phone or send an email. Once the content is approved to run, the Signagelive MRSS feed sets those ads to automatically play during their scheduled run times.
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