Adrian J Cotterill, Editor-in-Chief
IWC Schaffhausen has opened a pop-up showcasing its iconic watches at London Heathrow Airport, Terminal 2.
This is the first pop-up of its kind for the brand in the UK and aims to celebrate IWC’s support of a special round-the-world mission ‘Silver Spitfire – The Longest Flight’.
Featuring a replica Spitfire with a wingspan of 11 metres, the pop-up is located in the exhibit area of Terminal 2 Departures and will be active from 21st June 2019 to 12th August 2019. It will be operated by Harrods (an official IWC retail partner) and travellers passing through Europe’s busiest airport can discover an exclusive selection of timepieces from IWC’s six iconic watch families: Portugieser, Portofino, Aquatimer, Ingenieur, Da Vinci, and of course the brand new Spitfire and Top Gun collection from IWC’s Pilot Watches family.
Digital screens and brand ambassadors will support the campaign to tell the story of engineering excellence between the legendary spitfire design and performance, with the same principles applied to IWC’s watchmaking.
The installation booked and installed through JCDecaux Airport, follows a campaign on the T2 Towers at Heathrow showcasing their latest campaign featuring Lewis Hamilton.
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