Adrian J Cotterill, Editor-in-Chief
Intersection has told us that its large-format video wall at the Clark/Lake train station now has new directional sound capabilities, giving advertisers in Chicago an exclusive opportunity to create fully immersive experiences for consumers that activate the senses. The directional sound feature, exclusive to Intersection’s video wall, offers advertisers a new way to reach commuters in one of the city’s busiest rail stations.
Already one of the most exciting digital displays in the city, Intersection’s video wall at Clark/Lake provides advertisers with a large-format, premium digital asset to reach a captive Chicago audience on their daily commute. Advertisers can now engage the more-than six million people who travel through the Clark/Lake station every year with an innovative, one of a kind, sight-and-sound experience.
900 North Michigan Shops, a high-end luxury shopping destination, is the first brand to activate on the video wall at Clark/Lake with directional sound. Home to the world’s leading luxury retailers, 900 North Michigan Shops is attracting an affluent Chicago audience with an “Escape to 900” campaign, which can be seen — and heard — throughout the station lobby.
Taylor Stucker, Assistant Marketing & PR Manager at 900 North Michigan Shops told us “With new directional sound capabilities on the Clark/Lake video wall, we’re excited to bring our ‘Escape to 900’ campaign to life. Combined with visually-engaging video, this exclusive sound capability in Chicago allows us to reach our target audiences in new ways and capture their attention as they go about their day.”
Situated in the Clark/Lake lobby, the video wall allows advertisers to deliver immersive audio and video content to commuters as they enter and exit the station. Right in the heart of the Loop, this station is currently the only place in the city where advertisers can create this kind of audio-visual experience.
Michael Riley, Regional Vice President at Intersection in Chicago said “We are thrilled to bring directional sound capabilities to out-of-home advertising for the first time in Chicago. By adding audio capabilities to our popular video wall, we are opening up the opportunity for even more creative, exciting campaigns like ‘Escape to 900’ that help brands attract consumer attention and liven up rider commutes.”
In addition to the audio-video wall at Clark/Lake, Intersection’s media network reaches over 50 million people through more than 75,000 digital and static assets throughout Chicago and cities across the United States.
Follow DailyDOOH