Adrian J Cotterill, Editor-in-Chief
As part of its continued international growth, Talon has extended its global independent OOH offering, with the acquisition of market leading digital OOH creative services specialist Grand Visual, and its digital OOH AdTECH provider QDOT.
We are told that this strategic acquisition enables Talon to further enhance its abilities across the US and to manage the increased demand for dynamic utilization of the digital landscape as the OOH industry evolves. Through this extension of services and abilities, Talon will continue to develop new ways to better serve clients and contribute to making the industry ‘Smarter as Standard’.
Grand Visual and QDOT employ 48 people globally, across London, New York and a development hub in Montevideo, Uruguay. Both companies will continue to run with the existing management structure, led by founder and chief executive Neil Morris, and Grand Visual managing director Dan Dawson and QDOT managing director Ben Putland.
Grand Visual will retain its identity, and continue to work autonomously with agencies, media owners and client brand teams, including Warner Brothers, Amazon Studios, Netflix and Spotify.
Barry Cupples, Group Chief Executive Officer at Talon told us “As we continue to invest in our proposition as a global independent OOH media specialist, we are excited to bring Grand Visual and QDOT into the Talon Group. QDOT’s world leading technology platforms and Grand Visual’s expertise in digital storytelling, means we are in an enviable position to offer true end-to-end service for our clients – as well as providing a tailored solution to those who need to plug specific services into their own OOH ecosystems. As the industry moves towards a more evidence-based economy, we feel confident that the breadth of our experience, services and capabilities will help to elevate client services further enhancing our smarter as standard approach.”
The purchase follows Talon’s acquisition of US independent OOH media agency Grandesign earlier this year, along with the launch of international network Plexus, connected traveller offering Latitude and proprietary Adtech platforms Plato and Ada.
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