JCDecaux’s Brisbane CityCycle bicycle scheme has a new partner, namely NRMA Insurance and complete with a new blue colour scheme. The 2,000-strong bicycle fleet was unveiled in Brisbane with new blue NRMA branded mudguards with white trimming, replacing the traditional yellow colour scheme.
To celebrate the new-look, JCDecaux hosted an event for commuters at Brisbane’s Reddacliff Place on July 15, 2019 offering free coffee and NRMA branded cupcakes for the public to enjoy on their way to work.
Brisbane has successfully operated a shared bike scheme since 2010, introduced by JCDecaux, which has seen close to 3.5 million trips taken since its inception, rising since the introduction of ‘tap and go’ technology at 150 bike stations.
JCDecaux CEO Steve O’Connor told us “JCDecaux is renowned globally for its advertising funded bike schemes, which have been acclaimed for easing traffic congestion, reducing emissions, with obvious health benefits to users, as well as being an environmentally friendly, cost effective way to get around cities”.
More than AU$27 million has been committed by the Queensland Government to bolster Brisbane’s bikeways, including key cycling links in Indooroopilly, Lutwyche, Nudgee, Wakerley, Wishart and the CBD.
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