Adrian J Cotterill, Editor-in-Chief
Branded Cities has announced a new affiliation with BentallGreenOak (Canada) Limited Partnership, a leading property management company in Canada. This relationship with BentallGreenOak expands Branded Cities iconic footprint in Dundas Square (Yonge & Dundas), Canada’s one-of-a-kind iconic OOH digital media platform, by adding 24,856 sq.ft. of signage including 10,995 sq.ft. of digital media and 13,861 sq.ft. of large format static.
Steve Ellman, Chairman & Chief Executive Officer of Branded Cities told us “This agreement with BentallGreenOak represents the loud and powerful presence that Branded Cities continues to build across North America. And with the neighboring digital Towers available at CF Toronto Eaton Centre (TEC) and the Atrium on Bay (AOB), advertisers will have the unique opportunity to reach 860,000 daily visitors with visually stimulating campaigns from any vantage point in the Square.”
Located at the heart of Canada’s busiest intersection, 10 Dundas East is an iconic, animated and desirable commercial hub offering incredible advertising opportunities, fine dining and restaurant chains, as well as Toronto’s second highest-grossing movie theatre, Cineplex VIP Cinemas.
Angelo Di Palma, Principal, Portfolio Manager for BentallGreenOak said “We are excited to partner with Branded Cities to deliver new, highly engaging opportunities for advertisers at 10 Dundas East in the heart of one of Canada’s most vibrant and visited commercial districts.”
Neighbouring 10 Dundas East is Yonge-Dundas Square, a bustling entertainment, dining and public gathering spot. Dundas Square sponsors more than 200 events annually and is in extremely close proximity to popular landmarks such as Ryerson University, Massey Hall and Ed Mirvish Theatre. Most notably, on the southeast corner of Yonge-Dundas Square is North America’s largest mall, CF Toronto Eaton Centre, with an annual footfall exceeding 50 million.
The addition of 10 Dundas East aligns perfectly with the success of Branded Cities’ 20-year celebration in the North American Out-of-Home Industry. By anticipating and meeting specific needs and interests of advertisers, the partnership with BentallGreenOak further solidifies Branded Cities’ position at the forefront of the OOH Industry. The new engagement will commence upon the expiration of the existing media agreement.
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