Australian Out of Home Half Year Results For 2019
The Australian Out of Home industry has this week announced half year net media revenue results for 2019, including category breakdowns.
Digital OOH (DOOH) revenue accounts for 54% of total net media revenue year-to-date, an increase over the recorded 49% for the same period last year.
Total net media revenue was $447.3 million compared to $425.2 for the same period in 2018, an increase of 5.2%.* Change was noted across the following categories:
Category figures half year 2019^^:
- Roadside Billboards (over and under 25 square metres)
$176.7 million - Roadside Other (street furniture, bus/tram externals,
small format)
$126.1 million - Transport (including airports)
$82.6 million - ^Retail, Lifestyle and Other
$61.8 million
Category figures half year 2018*:
- Roadside Billboards (over and under 25 square metres)
$179.9 million - Roadside Other (street furniture, bus/tram externals,
small format)
$117.1 million - Transport (including airports)
$69.8 million - ^Retail, Lifestyle and Other
$58.3 million
Quarterly net media revenue has been adjusted to reflect changes in the OMA membership since the previous release:
Quarter one net media revenue has been adjusted to $212.6 million, a 5.4% increase from $201.7 million in 2018.
Quarter two net media revenue has been adjusted to $234.6 million, a 5% increase from $223.5 in 2018.
* Half year revenue differs from previously reported 2019 quarterly figures due to retrospective adjustments reflecting changes in the OMA membership.
^ Reported in this category: shopping centre panels, as well as all place-based digital signs including office media – covering signs in lifts and office buildings, cafe panels, and digital screens in doctors’ surgeries and medical centres.
^^ Figures may not add to total due to rounding.
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