Adrian J Cotterill, Editor-in-Chief
Intersection has added a new, large-format video wall in NJ TRANSIT’s Secaucus Junction Station, giving advertisers the exclusive opportunity to run full-motion and dynamic video campaigns in one of the region’s busiest rail stations.
Measuring 165 inches, this new display offers a bold new way to reach the 37,000 passengers that pass through the station each day. DraftKings is the first advertiser to activate on the new video wall.
DraftKings integrated Intersection’s video wall as part of a station domination at Secaucus Junction to promote its Sportsbook app. Earlier this year, the brand partnered with Intersection to execute campaigns throughout NJ TRANSIT and decided to double-down on their media strategy because it was highly effective at building brand awareness and driving consumers to take action. In fact, DratKings saw a 51% increase in app registrations compared to consumers that passed through stations that did not have their ads.
A high-traffic transfer point between nine commuter rail lines, Secaucus Junction Station is the second busiest rail station in New Jersey and the ideal venue for Intersection’s new large-format, premium digital asset. The video wall is located in the upper level of the station’s main concourse, where advertisers can deliver dynamic video content to tens of thousands of people on their daily commute.
Michael Rosen, Chief Revenue Officer of Intersection told us “Video is an increasingly important and effective part of the marketing mix and we’re thrilled to bring this capability to our NJ TRANSIT media in such a big and bold way. The addition of a large-format video wall enables brands like DraftKings to both command attention and drive measurable results.”
Intersection’s media network reaches over 50 million people through more than 75,000 digital and static assets throughout cities across the United States, including the country’s top six DMAs.
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