Adrian J Cotterill, Editor-in-Chief
DPAA, the leading global organization working to drive out-of-home into its digital future, announced this week that ISM Connect has joined the association.
Reid Schuster, Executive Director of Media, ISM Connect, said, “The DPAA has done a fantastic job of bringing together a diverse array of companies with a common interest in growing digital out-of-home’s share of advertising budgets. We look forward to exchanging insights and participating in all that DPAA has to offer.”
ISM Connect’s next generation digital out-of-home network delivers state-of-the-art video engagement and best-in-class audience measurement. ISM’s combination of 4K screens, high-resolution sensors, and artificial intelligence allows them to identify and engage consumers like never before. With a network footprint of over 250 screens, ISM is aggressively expanding, with roll-outs planned across additional stadiums, convenience store chains and other high traffic locations.
Barry Frey, DPAA President & CEO, told us “ISM Connect is enhancing fan and retail consumer experiences at stadiums and other high-traffic venues, and does a terrific job at providing attribution metrics that offer invaluable insights to brands. We are delighted that the ISM team will be attending our Video Everywhere Summit for the first time as members.”
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