Digital Workplace Media Specialist @ecn_dooh Reaches 500 Locations
Digital workplace media specialist Executive Channel Holdings Pty Ltd (ECH) today announced it had surpassed a significant milestone with the installation of the 500th location to its European Digital Out of Home network.
Executive Channel Network (ECN) is now located in 11 cities, spanning over seven million SQM of nett lettable area and reaching 1.2 million influential professionals every week.
Charles Parry-Okeden, Global CEO, Executive Channel Holdings told us “Following the sale of our Australian operations almost three years ago, we dedicated ourselves to building the ECN brand across the UK and Europe. On average, two new office buildings connect to ECN every week which proves there is a huge appetite among asset owners for our managed content network. In the past 12 months alone, we have created over 3,000 pieces of building content on behalf of our asset clients who increasingly recognise the value of dynamically communicating with their occupiers”.
ECN’s ad-funded model enables it to provide asset partners with a turn-key solution which includes the installation of hardware, provision of content and full customer and technical service support.
Charles Parry-Okeden added “The explosive growth of location-based digital networks provides global brands with unprecedented contextual access. Whilst programmatic DOOH is still in its infancy, our network is programmatic ready and we have transacted programmatic advertising campaigns with DSP’s located all over the globe, opening up completely new markets for us”.
ECN’s next goal is to reach 750 workplace locations, across its major operating markets of London, Paris, Germany and The Netherlands, cementing its place as the dominant DOOH workplace media network in the UK and Europe.
Categories: DailyDOOH Update
