Multimedia Outdoors Portugal Challenges Creative Agencies
Adrian J Cotterill, Editor-in-Chief
MOP is celebrating OOH with a campaign that challenges the creative community. 15 creative agencies will have the chance to pay tribute to OOH, with no pitch, no boundaries and no special briefing.
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We all know that OOH is the only media, other than digital, that presents steady growth, 4.5% in 2018 worldwide and 9% in Portugal (and with a 13% share of media). Portugal will also soon have its own audience measurement tool, representing a major milestone for the industry in the region.
mop site estudo vermelho encarnado
Vasco Perestrelo, MOP’s CEO told us “OOH is a medium that lives a spectacular ‘momentum’ which makes an excellent timing to have the market making this tribute with 15 creative/artistic pieces“.
mop site estudo vermelho encarnado
MOP is challenging the 15 leading creative agencies in Portugal with an ‘outside of the box’ campaign – allowing them to work freely on a format and create whatever they feel like. 15 agencies, 15 different formats and locations, 15 creative pieces with one purpose, namely to pay tribute to OOH.
mop site estudo vermelho encarnado
The first stage of the campaign stared with a surprise call to the agencies with a message calling the agencies to action; ‘BBDO this space is yours’, ‘Publicis this format is for you’ etc.
We will be following this initiative as it plays out over the next few weeks.
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