Adrian J Cotterill, Editor-in-Chief
Screenvision Media, a national leader in cinema advertising, launches the Smart Network today, creating an entirely new digital playing field for advertisers. Fueled by Movie Pixel technology, the Smart Network is integrated across their 15,000 nationwide screens in more than 2,300 theatres.
Katy Loria, Chief Revenue Officer, Screenvision Media told us “Screenvision is leading the charge to transform the biggest screen in media to the biggest digital screen in media. Our proprietary Movie Pixel technology extends the value of the moviegoer beyond the theatre experience through digital frequency, something that was never possible before. We are excited to unlock the full potential of cinema advertising.”
The Smart Network is powered by the creation of Movie Pixel, which uses privacy compliant automatic content recognition to aggregate audience information from specific movie viewings and Screenvision ad exposures. The Movie Pixel compiles rich, actionable data that can also measure how specific movies drive behaviors or purchases for advertisers. For the first time, brands can leverage campaign and movie-specific audience data to digitally engage with moviegoers.
Additionally, Screenvision can leverage the Smart Network to predict movie-going behaviors, helping advertisers run smarter, more precise on-screen and now, digital campaigns at scale. During beta testing, the Smart Network successfully aggregated over two million unique devices across only four films.
Christine Martino, Executive Vice President of National Advertising Sales, Screenvision Media said “For the first time this year, digital budgets are expected to eclipse all traditional budgets, representing a pivotal change for our industry. The Smart Network enables Screenvision Media to offer advertisers the best of both worlds – an iconic screen and a cutting-edge digital platform that connects to our highly coveted millennial audience through digital and social channels.”
Headquartered in New York, N.Y., Screenvision Media is a national leader in cinema advertising, offering on-screen advertising, in-lobby promotions and integrated marketing programs to national, regional and local advertisers, and providing comprehensive cinema advertising representation services to top-tier theatrical exhibitors presenting the highest-quality movie-going experiences. The Screenvision Media cinema advertising network comprises over 15,000 screens in 2,300+ theatre locations across all 50 states and 94% of DMAs nationwide; delivering through more than 150 theatrical circuits, including eight of the top 10 exhibitor companies.
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