Adrian J Cotterill, Editor-in-Chief
Raydiant (formerly known as Mira) who promise to turn TVs into interactive digital signs has announced a new name (Raydiant), a new CEO and the fact that they have raised USD 7 million in funding led by 8VC, with participation from Atomic, Bloomberg Beta, Lerer Hippeau, SV Angel and Transmedia Capital.
Mira was founded by Tuan Ho who previously founded internet TV company Philo. Raydiant’s claim to fame if that customers can just plug the company’s HDMI device into a TV or other screen and connect that device to the internet – they can then edit and update content from Raydiant’s online dashboard, and they get access to a number of other digital signage applications.
Customers include Westin, Ramada, Harvard University and Wahlburgers. Also announced were new partners which include BlueJeans (videoconferencing), Soundtrack Your Brand (licensed music), SinglePlatform (digital menus) and PosterMyWall (drag-and-drop content editing).
Tuan Ho and Atomic have also hired Bobby Marhamat, the former COO of Revel Systems, as Raydiant’s new CEO.
Follow DailyDOOH