Adrian J Cotterill, Editor-in-Chief
DPAA, the leading global organization working to drive out-of-home into its digital future, announced today that StreetMetrics has joined the association.
StreetMetrics leverages traffic and mobile location data to provide accurate media measurement, audience intelligence and location-optimized media placement for ads on moving vehicles.
Barry Frey, DPAA President & CEO, told us “StreetMetrics provides critical targeting and attribution data to advertisers looking to reach consumers with transit ads. StreetMetrics is helping to grow the out-of-home ad industry and we are delighted to now be supporting these efforts.”
Drew Jackson, Founder/CEO, StreetMetrics, said “We are thrilled to be joining the DPAA community of members and look forward to being active participants in the group’s many networking and educational initiatives.”
StreetMetrics describes itself as the next generation of audience intelligence technology for out-of-home advertising. With analytics from StreetMetrics, transit media vendors can accurately understand who they are reaching with their advertising campaigns, helping them confidently compete for business with better planning, pricing and end-of-campaign ROI.
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