LUMO Completes its National Network
LUMO Digital Outdoor has announced the roll out of three new smart screens making the young media company New Zealand’s only nationwide 100% pure-play digital billboard owner and operator.
Their new digital billboard on Vivian Street in Wellington and two in the heart of Auckland – located in Kingsland and Ponsonby – are the newest members of the LUMO family.
All three screens are in high profile locations each with their own unique characteristics, completing a national reach for the premium digital billboard operator, with screens in Auckland, Tauranga, Hamilton, Wellington and Christchurch.
LUMO co-founder and CEO Phil Clemas told us “It was always our intention to have a national presence and offer only the best large format digital billboards to advertisers and agencies. We have strict criteria when choosing sites, which is why we had to be patient and wait until we found the right property in Wellington”.
LUMO’s focus on prime inner-city locations, premium screen-tech and bespoke smart technologies, has helped firm a reputation as the ‘positive disrupters’. But their delivery of several, unique tech-led innovations has really established new standards in transparency and accountability. In addition, LUMO is New Zealand’s only outdoor media company using specialist US technology to capture real-time traffic insights, including travel speeds and volumes. Independent third-party campaign reports ensure transparent and measurable audience analytics to advertisers.
LUMO’s other co-founder, Kent Harrison said “Building a premium digital network was just the beginning. What really drives us, is being able to change the game by introducing simple ideas such as aerial drone footage of each site, or more complex innovations such as our LUMO-Livestreaming, real-time traffic analytics and independent campaign display reports”.
The LUMO team recently launched the Pixel Awards to educate and inspire creativity and showcase their interactive tech-lead digital billboards. Next month the inaugural winner will be announced winning a travel package for two to the SXSW Conference and Festivals in Texas worth $15,000, and free media time on LUMO’s network worth $30,000.
LUMO Digital Outdoor is New Zealand’s only national pure-play digital out-of-home advertising company. Created to offer clients a single focus on all things digital outdoor, LUMO’s emphasis on high-resolution large format LED billboards, premium inner-city locations and leading-edge smart software technologies gives advertisers the edge.
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