Adrian J Cotterill, Editor-in-Chief
Screenvision Media has launched Screenvision Sports, or SV Sports, a new division that leverages its cinema advertisement model to several sports properties including the New York Mets, Minor League Baseball, NASCAR and the American Hockey League.
Next year, SV Sports will be in approximately 100 minor league ballparks, 22 NASCAR racetracks and the Mets’ Citi Field. We understand that Screenvision Media will use existing video infrastructure in the venues, one assume the large LEDs and any smaller video displays in or under the concourse, to show content during the live sporting event.
John Partilla, CEO, Screenvision Media told us “SV Sports is a natural extension of our core business model, broadening Screenvision’s reach beyond in-cinema to in-venue, while continuing to deliver engaging content to a highly passionate fanbase. Our premium video platform delivers a much-needed solution for Madison Avenue, enabling them to reach a broader audience. In addition, we have a unique model that enables leagues, teams and properties to monetize existing inventory and capture a new and significant source of additional revenue.”
Eric Krasnoo, SVP Business Development at Screenvision, is leading the launch of SV Sports, was quoted as saying “Launching SV Sports gives us tremendous credibility with our advertising partners. One of the main reasons we see leagues, clubs, and other sports properties interested in the launch of SV Sports is it creates compelling content which allows for them to grow incremental revenue. We provide a turnkey solution for them.”
Screenvision is a company on fire at the moment, back in 2015 Screenvision revenue surpassed USD 160 million but now stands at nearly USD 250 million, with profit doubling during those years to approximately USD 50 million.
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