OUTFRONT Media Canada Partners with @BIXImontreal
Adrian J Cotterill, Editor-in-Chief
OUTFRONT Media Inc. (NYSE: OUT) has announced that its Canadian business is partnering with bike-sharing organization BIXI to offer advertisers 600 street level ad faces in urban neighborhoods across Montreal.
The BIXI inventory will fit with OUTFRONT’s existing assets to offer a complete out-of-home solution consisting of 1,250 static and 27 digital faces providing outstanding coverage of the market and access to an active, socially responsible and environmentally conscious audience.
Paul Desjardins, Vice President of Sales – Eastern Canada, OUTFRONT told us “Acquiring 600 faces (and growing!) at the street level in and surrounding the downtown core is a game changer for OUTFRONT in Montreal as it literally puts us ‘all over the map’ and offers our clients a viable, one-stop option”.
BIXI has entrusted OUTFRONT to manage sales, installation and maintenance of BIXI stations for the next five years. This is OUTFRONT Canada’s first bike share partnership building on an existing expertise south of the border where the OUTFRONT U.S. team has been successfully managing bike-sharing stations in Los Angeles, Washington, Boston and Philadelphia for several years.
Christian Vermette, Executive Director of Bixi Montreal said “We are pleased to be joining a team that is both professional and resolutely committed to the advancement of the urban outdoor industry. With OUTFRONT, we have a partner that can help us not only with representation but with the overall development of the BIXI network advertising offer.”
The press release stated that OUTFRONT is proud to collaborate with BIXI whose objective is to make their environmentally friendly mode of transportation accessible to Montrealers in all 19 boroughs by 2028. OUTFRONT is eager to be part of future development and strategic growth of the BIXI network.
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