Burger King #OOH Campaign Shows Where It’s NOT
Russ Curry, Ministry of New Media
In France during November, Burger King is pointing out to people via an out of home campaign where there is NO restaurant nearby. All in the name of promoting their new partnership with the Deliveroo delivery service.
With 328 restaurants, Burger King is well established throughout France but there are still a few places where the brand is not yet present. Instead of this being seen as an issue, the brand (as was done recently in North America we believe) decided to have fun with it.
The campaign put together by Buzzman, gives passers-by false directions that will NOT lead them to one of its restaurants because there are none nearby!
This allows the brand to announce that they are using Deliveroo in the area to deliver orders.
Advertising agency Buzzman was voted ‘Best International Small Agency of the Year award in 2011’ by Ad Age and ‘Agency of the year’ at the Cristal Festival in 2013 and 2016, ‘Agency of the year’ at the Effie Awards France 2016, ‘Most Creative Agency’ in 2016 and elected by advertisers ‘New Model of Creative Agency’ in 2017 at the Agencies of the year Award and ‘Most French Creative Agency’ in 2019 by BVA Limelight consulting.
CREDITS BURGER KING® FRANCE
Marketing Director Alexandre Simon
Product Marketing Officer Carole Rousseau
Communication Manager Lucile Zoude
Marketing Product Manager Clarence Zidouhia
Project Manager Assistant Eléonore GuigonCREDITS BUZZMAN
President and Executive Creative Director Georges Mohammed-Chérif
Vice – President Thomas Granger
Managing Director Julien Levilain
Art Director and Copywriter Manel Jouini
Art Director and Copywriter Edouard Jacquelin
Head of Account Loïc Coelho
Account Executive Fany Maupou
Head of Strategic Planning Clément Scherrer
Head of PR & Communication Amélie Juillet
PR & Communication Manager Paul Renaudineau
Head of production print Vanessa Barbel
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