Adrian J Cotterill, Editor-in-Chief
DPAA, the leading global organization working to drive out-of-home into its digital future, announced today that Octopus Interactive, a network of interactive screens inside Uber and Lyft vehicles, has joined the association.
Octopus says that it enhances the rideshare experience with games, cash prizes and other entertainment for Lyft and Uber riders. For advertisers, Octopus engages rideshare passengers, putting brands front and center with geo-targeted, interactive video ads. For rideshare drivers, the platform increases tips, ratings and earnings per hour.
Barry Frey, DPAA President & CEO, said, “Octopus is one of the only DOOH platforms that offers sight, sound, motion to a captive audience. More importantly, their screens are interactive, allowing for a unique one to few ‘lean in’ experience. We look forward to working with them and having the Octopus team as part of our community of members.”
Octopus Interactive launched in 2018 and is now available in more than 10,000 rideshare vehicles throughout the nation, capturing over one million engagement interactions every day.
Cherian Thomas, CEO and Co-founder of Octopus, said, “Joining DPAA allows us to be better connected within the DOOH sandbox. As a new publisher, we want to ensure buyers and sellers understand our platform and unique interactive video inventory.”
DPAA is a global out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities. To deliver on their promise of “Digital Out of Home Everything,” DPAA functions as a business accelerator and concierge/consultant for members. Membership in the DPAA community brings many benefits, including admission to quarterly “mini-summit” meetings with ad industry and DOOH leaders; access to curated VIP tours and meetings at CES and Cannes Lions; an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.
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