Adrian J Cotterill, Editor-in-Chief
DPAA, the leading global organization working to drive out-of-home into its digital future, announced last week that Kochava, a leading mobile attribution platform and host of the largest mobile data marketplace, has joined the association.
Barry Frey, DPAA President & CEO, said “Kochava is at the heart of mobile data attribution and thus plays a key role in the powerful mobile/out-of-home tie-ups being embraced by advertisers. We look forward to working with the Kochava team to help grow their business as well as that of the entire DOOH industry”.
Kochava provides secure, real-time data solutions to help customers establish identity, define and activate audiences, and measure and optimize all aspects of their marketing. Trusted by top brands in harnessing their data for growth, the company counts the top 10 largest apps in the world among their customers.
Charles Manning, Founder & CEO, Kochava said “DPAA is a perfect partner for us to help continue fueling the growth for the digital out-of-home industry. We support the association’s mission as an advocate for the industry and its member companies.”
Kochava Inc. is a leading mobile data attribution platform and host of the largest mobile data marketplace. The company provides secure, real-time data solutions to help customers establish identity, define and activate audiences, and measure and optimize all aspects of their marketing. Kochava provides enterprise brands with a consolidated Unified Audience Platform including data management and onboarding, cross-device configurable attribution, analytics, engagement, industry-leading fraud protection, and data enrichment. With a culture of customer-driven innovation, dedication to data security, and the most powerful tools in the ecosystem, Kochava is trusted by top brands to harness their data for growth. Headquartered in Sandpoint, Idaho, the company has offices globally.
DPAA is a global out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities. To deliver on their promise of “Digital Out of Home Everything,” DPAA functions as a business accelerator and concierge/consultant for members. Membership in the DPAA community brings many benefits, including admission to quarterly “mini-summit” meetings with ad industry and DOOH leaders; access to curated VIP tours and meetings at CES and Cannes Lions; an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.
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