Adrian J Cotterill, Editor-in-Chief
DPAA, the leading global organization working to drive out-of-home into its digital future, announced this week that Blip, North America’s most successful self-serve, pay-per-“blip” digital billboard advertising marketplace, has joined the association.
Barry Frey, DPAA President & CEO, said “Blip has helped change the game by making out-of-home advertising available to businesses of all sizes, providing incremental revenue to OOH media companies. We look forward to supporting their growth plans in 2020 and beyond.”
In only two years, Blip has demonstrated a singularly effective demand generation model by providing 100,000 small businesses with easy online access to almost 1,300 high-profile roadside digital billboards in the United States and Canada. By removing budgetary and long-term commitments from the transaction via a consumer-friendly user experience, Blip has in many cases increased digital OOH sign operator revenues by more than 15%. These incremental revenues are generated from previously untapped small and medium-size business (SMB) demand sources.
Daniel Fleischer, Blip VP Marketing, said, “Over the past two years, Blip has already begun materially transforming the way out-of-home is transacted on a scale that is vital to making the medium more accessible. We’re making it easier for new advertisers to get excited about buying OOH. We’re thrilled to be joining DPAA because Barry and his team’s tireless efforts have resulted in bringing more interest, demand, education and thought leadership to the space. Both organizations aim to elevate OOH in general, and our alignment will result in more value to the global OOH community at large.”
DPAA is a global out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities. To deliver on their promise of “Digital Out of Home Everything,” DPAA functions as a business accelerator and concierge/consultant for members. Membership in the DPAA community brings many benefits, including admission to quarterly “mini-summit” meetings with ad industry and DOOH leaders; access to curated VIP tours and meetings at CES and Cannes Lions; an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.
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