Psycho Bunny Implements iGotcha Media Digital Signage
Adrian J Cotterill, Editor-in-Chief
iGotcha Media, a fully-integrated brand experience firm that specializes in emotionally captivating consumers, today announced that Psycho Bunny, the men’s contemporary and golf clothing brand, has implemented digital signage experiences at its stores in Aventura Mall, Miami, Florida; Seminole Hard Rock Hotel & Casino, Hollywood, Florida; Lenox Square, Atlanta, Georgia; Forum Shops at Caesars Palace, Las Vegas, Nevada; and, Orlando International Premium Outlets, Orlando, Florida.
Working with AEdifica, an architecture and design firm, the iGotcha Media team was chosen to create and deliver compelling digital signage experiences that draw customers into stores and present a vibrant and engaging mix of seasonal lifestyle content, animations and product knowledge.
Greg Adelstein, President, iGotcha Media told us “Psycho Bunny is a cool menswear brand and a company in full growth. Our passion is to help clients use screen-based applications to enrich the customer experience. In this case, it’s a particularly good fit because the Psycho Bunny brand is fun and edgy with unlimited creative potential. Thus far, the feedback has been very positive. Store managers report that shoppers are entering stores to look at these eye-catching experiences. We’re very pleased to be working with Psycho Bunny and we look forward to contributing to their continued success.”
Designs were uniquely tailored to each store. Screens range in size from 55-inch LG LCDs to 14-by-7.88-foot LEDs.
Kenny Minzberg, Vice President, International Business Development, Psycho Bunny said “We are very pleased to have iGotcha Media installations in our stores nationwide. Our brand is an infusion of art and mischief. Positioning dynamic screens in our stores provides a powerful and creative platform for us to share our brand with our clientele. iGotcha Media helps us optimize the in-store customer experience by presenting alluring visuals that distinguish our brand within highly-competitive retail environments.”
Psycho Bunny was founded in 2005 by Robert Godley and Robert Goldman, it’s a men’s contemporary and golf clothing brand based in New York. Despite its lighthearted nature, the brand is rooted in fine craftsmanship. Psycho Bunny is known for its signature, hand-finished polo shirts which are manufactured in Peru using the finest Pima cotton. Featuring a signature pique that retains its shape and color after washing, each polo has a side vent and is finished using lustrous mother of pearl buttons. Over the years, the brand has expanded to include multiple categories including golf apparel, kids, t-shirts, bottoms, accessories, loungewear, and tailored clothing. Psycho Bunny has a global presence with dedicated retail stores in Japan, South America and the United States.
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