Adrian J Cotterill, Editor-in-Chief
Kubient, a full-stack digital audience marketing platform, has announced the addition of HYVE digital-out-of-home screens to Kubient’s Audience Cloud open marketplace.
HYVE, a TruClear Company, is focused on delivering and managing digital ad-supported products within the hospitality industry.
The partnership with HYVE will enhance Kubient’s proprietary, end-to-end openRTB programmatic marketplace, allowing clients access to Wi-Fi landing pages and DOOH screens in hundreds of thousands of hotel rooms as part of the 2020 North America rollout.
Chris Andrews, Chief Digital Officer of Kubient told us “Integrating HYVE into the Audience Cloud marketplace allows us to expand our footprint substantially and provide more options for our demand-side partners who want to be able to connect with high value audiences through our digital-out-of-home network”.
Mike Wasik, President of HYVE said “HYVE owns one of the largest ad networks in the hospitality industry, and our mission is to streamline the advertising experience for our partners. The Audience Cloud’s full stack infrastructure makes our vast network available for real-time bidding and ensures that not only are we making it easier for our advertising partners to reach their desired audience, we’re ensuring that they’re getting as much bang for their buck as possible.”
We are told that in addition, the integration will allow Kubient and partners to deliver advertising campaigns to external devices such as smartphones, laptops, and tablets in addition to in-room screens, creating the opportunity for omnichannel marketing and retargeting.
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