Adrian J Cotterill, Editor-in-Chief
DPAA, the leading global organization working to drive out-of-home into its digital future, announced this week that Kinetic Canada has joined the association.
Barry Frey, DPAA President & CEO, told us “We welcome Kinetic Canada to our roster of members. They are at the forefront of out-of-home media planning and programmatic innovation. They’ve had much early success and we look forward to working with them to continue their growth.”
Kinetic is a global agency network within WPP, Kinetic has 27 offices in 16 countries and an operating network of affiliates worldwide serving hundreds of agencies and brands.
Kevin McDonald, Chief Executive Officer, Kinetic Canada, said, “We love what DPAA is doing to grow the digital out-of-home industry and are proud to be supporting these efforts as part of their member community.”
DPAA is a global out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities. To deliver on their promise of “Digital Out of Home Everything,” DPAA functions as a business accelerator and concierge/consultant for members. Membership in the DPAA community brings many benefits, including admission to quarterly “mini-summit” meetings with ad industry and DOOH leaders; access to curated VIP tours and meetings at CES and Cannes Lions; an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.
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