DailyDOOH

On-yi Lo

On the morning of July 5, 2009, the Shanghai Metro TV had its official opening after nearly six months of test operation. It has become China’s first television broadcast on the Metro system. 

The Shanghai metro system has 5700 LCD screens in carriages and 1500 large PDP platform screens, which will be providing more than one million daily passengers with real-time broadcast of news and train information. In the future, along with the opening of new train lines, the new television network will begin to operate, forming a complete broadcasting system.

Shanghai Metro TV broadcasts daily from 6:20 to 23:00. Apart from Metro service information, most of the programs on Shanghai Metro TV are news-related, along with public service programs. 

Shanghai Metro Television Limited is a joint venture of the Shanghai Oriental Pearl Group Corporation and MTR Shentong Asset Management Limited; nearly 10 billion RMB has been invested in it. The Corporation is responsible for adding live news broadcasts for the metro network, announcing and regulating information from rail transport operators, real-time news, information programs, weather forecasts and charity campaigns. It also works to enhance the information security management of Shanghai’s rail transportation network and further improve its overall service.

Translated from Chinese to English by Onyee Lo, from an original post written by Eva Zhang over on DailyDOOH.asia

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