Boomerang Premium Health Club Nuffield Health Partnership
Adrian J Cotterill, Editor-in-Chief
The UK’s Boomerang Media has announced a new partnership with Nuffield Health fitness and wellbeing clubs and has and now has 92 large format HD screens in their UK premium health club DOOH offering.
The screens will provide Nuffield Health with a state-of-the-art in club communication platform as well as showing hand-picked third party advertorial content to Nuffield Health’s members.
Boomerang will provide an end-to-end service managing the network infrastructure including scheduling and maintenance as well as providing media sales and content development work for Nuffield Health.
The network, which further increases our DOOH market leadership in both the UK premium and mid-market health & fitness sectors, will be open to advertisers from January 2020.
Boomerang Media’s Managing Director, Martin Smith told us “We are delighted to have won the chance to work with Nuffield Health on this new initiative. It is an excellent addition to health & fitness portfolio, and we look forward to introducing advertisers to the Nuffield Health brand and opportunity.”
Boomerang Media operates DOOH media opportunities on over 2,200 digital screens in the health & fitness, cinema, shopping centre, leisure-centre, and play-centre consumer sectors.
Nuffield Health is the UK’s largest healthcare charity, looking after people for more than 60 years. Today, they run a network of hospitals, medical clinics, fitness and wellbeing clubs and diagnostic units across the UK. They also support businesses in looking after their employees by operating their fitness and wellbeing facilities services.
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