Awkwafina, The New Voice of The Flushing 7 Subway line
Adrian J Cotterill, Editor-in-Chief
Awkwafina, the star of the upcoming Comedy Central series ‘Awkwafina is Nora From Queens’ can be heard announcing each station arrival, along with other various prompts, running across all 22 stops from Flushing-Main Street (Queens) to 34 St-Hudson Yards (Manhattan).
Comedy Central, in partnership with the MTA, announced earlier that Golden Globe-winner and Queens native Awkwafina is taking over as MTA New York City Transit’s subway guest announcer, becoming the voice of the Flushing 7 Line.
Through a dynamic partnership with OUTFRONT Media, the advertising partner for the MTA, and Posterscope, 7 line commuters will hear the first celebrity announcer of this MTA pilot program. Beginning Thursday she can be heard announcing each station arrival, along with other various prompts, running across all 22 stops from Flushing-Main Street (Queens) to 34 St-Hudson Yards (Manhattan) through January 22.
Josh Line, Executive Vice President, Marketing, Creative and Digital for Comedy Central said “What better way to celebrate the premiere of ‘Awkwafina is Nora From Queens’ on Comedy Central, than having Nora herself voice the train that runs through the heart of Queens. We’re thrilled to have such collaborative partners in Awkwafina and the MTA to help bring this fun and unique concept to New York City commuters”.
Sarah Meyer, Chief Customer Officer at MTA New York City Transit said “New York City Transit is excited to be piloting celebrity train announcements with Comedy Central and Awkwafina. We are exploring new and different ways to generate much needed revenue, while also surprising and delighting customers. Our focus will always be to run the trains safely and on time, and if a well-known voice can bring attention to in-car messaging, we are all for it,”.
The Metropolitan Transportation Authority (MTA) is North America’s largest transportation network, serving 15.3 million people across a 5,000-square-mile travel area surrounding New York City through Long Island, southeastern New York State, and Connecticut. The MTA network comprises the nation’s largest bus fleet and more subway and commuter rail cars than all other U.S. transit systems combined. MTA New York City Transit’s subway system moves New York City 24 hours a day, seven days a week, and its buses run in all five boroughs, altogether serving a total of 7.7 million people every weekday.
Follow DailyDOOH