Adrian J Cotterill, Editor-in-Chief
DPAA, the leading global organization working to drive out-of-home into its digital future, announced this week that Taubman Centers, Inc. (NYSE: TCO) has joined the association.
Taubman creates extraordinary retail environments via a portfolio of regional and super-regional malls located in major markets from coast-to-coast. Taubman’s leading portfolio of 26 properties include Beverly Center in Los Angeles; The Mall at Short Hills in Short Hills, NJ; The Mall at Green Hills in Nashville, TN and International Plaza in Tampa, FL.
Barry Frey, DPAA President & CEO, told us “Taubman malls feature some of the most dynamic screens in the digital, out-of-home market, representing a tremendous advertising opportunity for marketers. We welcome them to the DPAA community.”
Peggy Gronewold, Taubman’s Group Director, Strategic Partnerships & Mall Media, said, “We recognize the great value that digital screens bring to our properties and look forward to broadening our reach and capabilities through being active participants in DPAA’s many initiatives. We are thrilled to be joining the DPAA community of members and look forward to being active participants in the group’s many networking and educational initiatives”.
DPAA is a global, out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities. To deliver on their promise of “Digital Out of Home Everything,” DPAA functions as a business accelerator and concierge/consultant for members. Membership in the DPAA community brings many benefits, including admission to quarterly “mini summit” meetings with ad industry and DOOH leaders; access to curated VIP tours and meetings at CES and Cannes Lions; an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.
Taubman Centers is an S&P MidCap 400 Real Estate Investment Trust engaged in the ownership, management and/or leasing of 26 regional, super-regional and outlet shopping centers in the U.S. and Asia. Taubman’s U.S.-owned properties are the most productive in the publicly held U.S. regional mall industry. Founded in 1950, Taubman is headquartered in Bloomfield Hills, Mich. Taubman Asia, founded in 2005, is headquartered in Hong Kong.
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