New OOH Agency, Quan Media Group
Adrian J Cotterill, Editor-in-Chief
Quan Media Group, described as the Out-Of-Home agency for the modern brand, formally launched Wednesday with an all-star client roster’ including Banza, Contiki, Dagne Dover, Daily Harvest and Ro.
We are also told that the agency has cemented strategic partnerships with advertising and marketing firms including The Boathouse Agency and Farrynheight.
Quan Media Group founder and CEO Brian Rappaport told us “Today’s brand marketers need a more personalized, measurable and flexible approach to OOH buying and planning as well as cutting-edge solutions to help them win market share at a scale consistent with their growth requirements. Quan is able to deliver on both of those opportunities because our model recognizes that success in OOH isn’t defined by how much money is spent on a given campaign, but by a true understanding of each client’s unique audiences and goals.”
In addition to Quan Media’s approach and solutions, the company’s founder and team are also widely recognized for their thoughtfulness and tenacity in negotiating terms that drive clients’ business goals.
Rob Schutz, co-founder and chief digital officer of Ro said “I’ve worked with Brian for several years and the man never stops! He is relentless in putting together the best deals possible, advocating for his clients, and always has your best interests in mind. If you’re looking for OOH without the typical BS, Quan is 100 percent the shop.”
Prior to founding Quan, Brian Rappaport served as group director at RapportWW (IPG), where in addition to overseeing OOH strategy for key brands including JetBlue, Royal Caribbean and Zelle, he was also responsible for building a direct client roster, and scaling OOH efforts for Casper, Daily Harvest, Ro, Luminary and FreshDirect among others.
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