Adrian J Cotterill, Editor-in-Chief
Midwich, a specialist audio visual distributor to the trade market with operations across the UK and Ireland, Continental Europe and Asia-Pacific, has announced that it has acquired 100% of the share capital of Starin Marketing, Inc., a US-based, specialist value-added distributor of AV products.
Stephen Fenby, the Midwich Group Managing Director, told us “We are delighted that the Starin team has chosen to join the Midwich Group and we are very excited at the prospect of working with them on Midwich’s first investment in the world’s largest AV market. The partnership will allow us to broaden our support to international customers, and further strengthen our relationship with current and new Group vendors. This acquisition also adds to the Group’s UC capabilities, providing additional expertise in a strategically important market”.
Starin, headquartered in Chesterton, Indiana, was founded in 1988 and generated revenues of over USD 200m in the last financial year. It is currently led by the senior management team of Bill Mullin (CEO), Bill Pak (COO) and Bobby Swartz (President), all of whom will remain with the business and continue to drive Starin’s growth strategy.
The business has a particularly strong heritage in the unified communications market, and works with leading brands, such as Barco, Poly and DTEN. Starin Marketing has also pioneered the ZoomRooms’ ‘Outfitting’ model, allowing it to support Certified Zoom Integrators with a complete eco-system of hardware components which are optimized to work with Zoom’s video conferencing software.
Bill Mullin, CEO of Starin said “Midwich has a very similar culture and focus on AV Communications, while at the same time is keenly interested in having us go to the next level in our strategic initiatives and alliances. It was the best fit from many options we considered for advancing. Midwich’s existing global infrastructure gives us a platform for continued coverage and growth, in addition to providing resources for elevated structural, operational and financial capabilities. The potential shared chemistry between the Midwich companies is powerful. Best of all, our partners will benefit in significant ways”.
In addition to their UC market product offering, the business provides a range of specialist AV technology solutions to US customers. It supports customers with video and technical video solutions, representing major brands such as LG, Vivitek and Advanced Network Devices. They also has a strong presence in the professional and consumer audio market through its relationship with Mus!c Tribe.
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