DailyDOOH



« | »

Business of Digital: Data Disruption, @IABCanada

IAB Canada is putting on a half day event ‘Business of Digital: Data Disruption‘ on March 31, 2020.

Investment in digital advertising is starting to resemble a more diversified portfolio. With increased activity in location-based advertising, including DOOH as well as audio, the greatest lever for increased investment in any channel is an accurate and reliable source of data that guides us along the entire value chain.

Here you can join IAB Canada as they explore new streams of data that are entering the media scene and how they are driving increased accuracy in campaign execution as well as efficiency reporting. They’ll take a detailed look at the data supply chain, what transparency means in 2020, and how regulations will affect your ability to use data at scale.

They’ll also take a look at the power of leveraging first party data whether you’re a publisher or a brand connecting with customers.

For 2020 Sponsorship Opportunities, reach out to tkormann@iabcanada.com.

The event takes place at Second City, 51 Mercer St, Toronto, ON, M5V 9G9

Posted by on 9 February 2020.

Tags:

Categories: DailyDOOH Update

0 Responses

Leave a Reply

 

« | »




Recent Posts


Pages



About DailyDOOH

DailyDOOH is put together by a dedicated team of journalists and some of the best world wide contributors in the industry with a lot of help from our own R&D folks. Our Target Audience is very much Media Owners, Media Planners, Media Buyers, Brands, Advertising Agencies, Content Agencies, VCs, Retailers, Corporate and Retail Investors. As […]more →