Adrian J Cotterill, Editor-in-Chief
DPAA, the leading global organization for all advertising and content outside the home, has announced that location data science company Quorum has joined the association.
Quorum is one of the companies leading the charge to elevate the value of OOH by bringing the analytics and optimisation capabilities of online advertising into the physical outdoor advertising space.
Barry Frey, DPAA President & CEO told us “It is a well-established fact that combining mobile with out-of-home generates significant increases in store visits, which puts Quorum at the heart of helping brands connect with, and influence, on-the-go consumers. I welcome them to our community of members.”
Ezra Doty, Quorum CEO and co-founder, said “While growing fast, OOH is still extremely undervalued. When advertisers begin to see their return on investment first-hand, and experience the ability to manage the out-of-home channel against specific KPI’s, the shift of dollars will be faster than analysts have predicted. At the same time, pricing of OOH advertising space is likely to increase substantially. We look forward to working with DPAA and its members to help grow out-of-home’s market share and awareness as a medium that is a powerhouse for influencing consumer purchase behavior.”
DPAA is the global, out-of-home marketing association that has created a strong community environment in which members drive and promote their digital capabilities. To deliver on their promise of “Digital Out of Home Everything,” DPAA functions as a business accelerator and concierge/consultant for members. Membership in the DPAA community brings many benefits, including admission to quarterly “mini summit” meetings with ad industry and DOOH leaders; access to curated VIP tours and meetings at CES and Cannes Lions; an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more.
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