Tristan Cotterill
The Australian Outdoor Media Association (OMA) this week announced full year net media revenue results including the category breakdowns for 2019.
The industry saw a total increase of 1.5% on net media revenue in 2019.
As previously reported, net media revenue for 2019 increased to $935.5 million,
up from $921.6 million for 2018, across the following categories:
Category figures 2019:
| · Roadside Billboards (over and under 25 square metres) |
$369.4 million |
· Roadside Other (street furniture, bus/tram externals,
small format) |
$266.5 million |
| · Transport (including airports) |
$169.4 million |
| · Retail, Lifestyle and Other |
$130.2 million |
Category figures 2018*:
| · Roadside Billboards (over and under 25 square metres) |
$376.6 million |
· Roadside Other (street furniture, bus/tram externals,
small format) |
$256.9 million
|
| · Transport (including airports) |
$159.4 million |
| · Retail, Lifestyle and Other |
$128.8 million |
|
Digital Out of Home (DOOH) revenue accounts for 55.8% of total net media revenue year-to-date, an increase over the recorded 52.0% for the same period last year.
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