Adrian J Cotterill, Editor-in-Chief
Intersection has announced that it is now the exclusive digital signage advertising partner for Hudson Yards. Hudson Yards is a new 28-acre neighborhood on Manhattan’s West Side featuring a wide range of culinary destinations, retail offerings, cultural experiences and more.
Opened in March 2019, the neighborhood has already attracted millions of visitors including residents and workers in the neighborhood, as well as guests from across the city, national and around the world. With a suite of interactive kiosks and large-format digital signage throughout the neighborhood, brands can now advertise at Hudson Yards and on the High Line for the first time.
Through its partnership with Hudson Yards, Intersection created a dynamic digital signage network across Hudson Yards’ commercial, residential, and public green spaces. From interactive kiosks with very high engagement to ultra-large format displays throughout the property, advertisers have a brand new way to reach highly-engaged audiences. Outdoor locations were specifically selected for high-traffic areas that best serve the needs of visitors. Intersection’s network includes the only media on the popular High Line, which connects to Hudson Yards, and at the entrance to Vessel and The Shed.
Michael Rosen, CRO of Intersection told us “With its world-class restaurants, innovative retail experiences, Instagram-worthy experiences, and groundbreaking cultural productions, Hudson Yards offers brands a truly unique opportunity to connect with millions of people in a fully integrated, mixed-use destination. Our high-impact digital signage allows brands to connect with millions of people in a brand new neighborhood that is among the most trafficked in New York City.”
Advertisers across various verticals have already executed on the network, including SAP, reaching the tens of thousands of people that visit the district every day.
Alicia Tillman, CMO of SAP said “SAP was among the first residents of Hudson Yards in 2016, and it has been wonderful to see the community flourish over the last year. We’ve worked closely with Intersection to expand SAP’s presence here, leveraging the digital signage network to increase our brand recognition year-round. During the 2019 holiday season at Hudson Yards, we highlighted our Joyful Moments by SAP match-and-win game throughout the neighborhood, driving thousands of visitors to an exciting experience where they could win prizes and give back to the community at the same time.”
Within the first three months of Hudson Yards’ opening, the digital signage network has exceeded launch expectations with more than one million interactions, including people searching for culinary destinations, and what to see and do at Hudson Yards.
Hudson Yards is part of Intersection’s expanding media network that reaches over 50 million people through more than 400,000 digital and static assets throughout cities, transit systems, and destinations across the United States, including the country’s top DMAs.
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