Carla Vella Joins Shopper Media
Carla Vella has joined Shopper Media from her role as Head of Radio Sales in Sydney at Southern Cross Austereo, where her focus was on agency and direct sales as well as their creative services division.
She joins Shopper Media as Queensland Sales Director, where she will head up the company’s new Brisbane office and spearhead the drive into the Queensland market.
Carla enjoyed great success at SCA, being part of the team that won Mumbrella’s Sales Team of the Year Award in 2019 and was nominated as one of the top 20 emerging leaders by Adnews last year. Prior to SCA Carla held positions at Network 10 and began her career with Adshel in street furniture.
Jamie Hollebone, Head of Revenue at Shopper Media told us “Shopping centres and agencies are increasingly focused on digital retail OOH (out-of-home) advertising solutions. Shopper Media has an inventory that is 100 per cent digital, and thanks to significant investment in technology we offer the best advancements in data analytics and consumer insights within the sector. We are firmly focused on driving that advantage within the Queensland market. Having Carla spearhead our office expansion in Queensland allows us to capitalise on our success to date, further strengthening our position in the market”.
Shopper Media’s world-class infrastructure with ultra HD panels, intelligent Wi-Fi and virtual beacon technology is changing the way agencies deliver campaigns in the retail OOH space. The company’s ability to deliver innovative, market-leading digital technology has been credited with achieving the third-highest growth of any media company in real dollar terms after tech players Google and Facebook, according the latest SMI Data (2019).
Shopper Media today boasts a portfolio of more than 360 retail centres, targeting key CBD and local communities across the country, and reaching more than 11.3 million Australian shoppers a month.
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