Adrian J Cotterill, Editor-in-Chief
DPAA, the leading global organization for all advertising and content outside the home, has announced that My Wine Society has joined the association.
My Wine Society was created to revolutionize the world of wine by bringing everyone in the wine community together through their unique mobile application, cloud-based technology services and live events. The company’s app connects everyone from consumers to master sommeliers with wineries around the world, enabling all to explore their passion for wine, find new wineries and connect with wineries they already know. My Wine Society is now building an ad-supported digital out-of-home network in vineyard tasting rooms.
Barry Frey, DPAA President & CEO, told us “My Wine Society has done a fantastic job of creating and engaging a community of wine lovers via social media, and now they are adding the exciting dimension of digital out-of-home to their playbook. My Wine Society’s screens will reach an upscale audience with informative content and relevant brand messages. We welcome them to our own community of members and look forward to helping them achieve their ambitious goals.”
John Bazzo, Director of Business Development, My Wine Society, said, “As we enter the digital out-of-home space, we were told by many people that membership in DPAA would help us in a variety of ways. We plan to be active participants in DPAA events and activities and look to fully maximize the opportunities the organization provides.”
To deliver on their promise of ‘Digital Out of Home Everything’ DPAA functions as a business accelerator and concierge/consultant for members. Membership in the DPAA community brings many benefits, including admission to quarterly “mini summit” meetings with ad industry and DOOH leaders; access to curated VIP tours and meetings at CES and Cannes Lions; an extensive database of research, best practices and case studies; tools for planning, training and forecasting; social media amplification; publication discounts; an opportunity to participate in media partnerships; insights on software and hardware solutions; further integration into the advertising ecosystem as part of the video everywhere conversation and marketing campaign; and more. DPAA’s 2020 Video Everywhere Summit, the industry’s largest one-day media event, will be held Tuesday, October 13 in New York.
My Wine Society was created to revolutionize the world of wine by bringing everyone in the wine community together. From consumers to master sommeliers, we have something for everyone! By connecting you with wineries around the world, our hope is that you will be able to better explore your passion for wine, find new wineries and connect with wineries that you are already a fan of. Our platform is designed to reward wine lovers with discounts, promo codes and free wine swag.
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