Adrian J Cotterill, Editor-in-Chief
Billups has acquired MacDonald Media. Billup’s footprint now covers 16 U.S. markets. Financial terms of the transaction were not disclosed.
David Krupp, Billups CEO, Americas told us “Our intent is to create the media investment scale of the holding company specialists, while providing the strategic thinking and analysis of a comms planning agency backed by world-class software and data solutions. Today’s announcement moves us closer to our goal, and I am eager to partner with Andrea and her team to bring a deeper understanding of how media investments can deliver the greatest outcomes for our clients.”
MacDonald Media has been providing innovative OOH media solutions to many well-known and well-loved brands and agency partners for over 22 years and has offices in New York, Portland and Los Angeles. 20 MacDonald Media employees will join the Billups team, bringing the company’s total headcount now to 120.
Andrea MacDonald, President and CEO of MacDonald Media said “I couldn’t be more excited about collaborating with the Billups team and incorporating their evidence-based approach into our offering,” said Combining the inherent strengths of both companies will certainly elevate our collective ability to bring out-of-home media to life for our clients.”
David Tolliver of Castlewood Advisors exclusively represented Billups in the acquisition, and MacDonald Media was represented by Media Advisory Partners.
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