OOH Puts Its Reach to Good Use, @COMMBCA

Tristan Cotterill

The Canadian OOH industry is supporting government communication by providing timely information and best practices to help prevent the spread of the novel coronavirus (COVID-19).

COMMB President Rosanne Caron, said “Sharing important health and safety information quickly is critical and the OOH industry is proud to be able to do its part”.

Messaging has evolved over the past few weeks from advising ways to prevent contamination, to staying home and practicing social distancing…

Advertisers are displaying messages of community and solidarity helping to unify Canadians on the importance of working together to eradicate COVID 19…

Illustrations made by children are being displayed to show their appreciation to first responders and front line workers across Canada…

‘Thank You’ messages are being displayed across the country in recognition of the hundred of thousands of people that are tirelessly working to keep grocery stores open, deliver products, protect the populace and care for the those who need medical support and assistance…


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