Captivate, Adapt Media Inc, IHN Media, MaxTV Media Partnership
Adrian J Cotterill, Editor-in-Chief
Captivate, Adapt Media Inc, IHN Media and MaxTV Media this week officially announced their partnership to offer digital out-of-home advertising in upscale residential properties across Canada for brands and advertisers.
Laura Maurice, SVP of Sales at Adapt Media told us “Creating partnerships and consolidating media efforts during times of uncertainty helps the media community, buyers and sellers alike. We are excited by the opportunity to expand the IHN Media and MaxTV Media conversation with the buying community alongside our friends at Captivate”.
With a collective network of 2,000+ digital screens in over 500+ condo buildings across the country, this combined media offering is the ideal environment for advertisers to reach an affluent audience at home.
During this time of social distancing, high value consumers who typically make purchase decisions on-the-go are now making those decisions in their residence. This alliance provides a competitive advantage for brands to influence those choices where consumers are spending the most time. The displays are extremely visible in high traffic locations including lobbies, elevators, parking vestibules, club houses, laundry rooms and mail rooms. Media placement consists of video or static advertisements in an interactive condo community portal where residents engage with relevant news and building updates.
Barb Huggett, General Manager at Captivate Canada said “It’s imperative to support our advertising partners with solutions that allow them to continue to reach our highly valuable audience in the most efficient and turnkey way. We are pleased to partner with MaxTV, IHN Media and Adapt Media to bring this unique avenue to the marketplace in such an unprecedented time.”
Captivate is mnown for its vast network of nearly 12,000 elevator displays located in 1,600 premier office buildings across North America, Captivate Network connects advertisers with 13 million unique monthly viewers through creative, research-driven and Nielsen-measured advertising and marketing programs. By engaging its viewers with timely news and actionable information that helps balance the personal and professional demands of the workday, Captivate provides advertisers with a highly desirable and difficult-to-reach audience of affluent and influential business professionals. Founded in 1997, Captivate is owned by Generation Partners and TEGNA.
Adapt Media is a trusted Canadian OOH provider, is focused on providing advertising space at thousands of Convenience Stores across Canada, Plaza Premium airport lounges, DriveTest Ontario centres, and Large Format Billboards. Adapt Media’s sister company Chameleon Digital Media is a full-service digital agency with expertise in mobile location data. Now in its 22nd year in business, Adapt Media has grown to include media solutions in over 650 cities and towns across the country and is well known for building new custom ad networks at clients’ requests.
MaxTV Media is Canada’s largest provider of digital communication platforms to the multifamily condominiums sector. Their proprietary interactive digital screens allow for advanced communication between property managers, residents, and businesses. The screens are located in high traffic areas such as elevators, lobbies, parking levels and mail rooms. Established in 2009, MaxTV Media has a footprint across all major markets in Canada
IHN media delivers entertaining media solutions while providing valuable advertising channels. IHN media stays connected to high income earners in luxury condominiums throughout their state-of-the-art LCD broadcasting system. IHN media is rapidly becoming an integral part of the metropolitan life.
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