#ShortConnects @DPAAOrg @MediaAssembly’s @mbassik
DPAA, the leading global organization for all advertising and content outside the home has recently introduced ‘DPAA Short Connects‘ a series of short video news interviews with advertising, media and marketing leaders aimed at keeping those working from home informed, engaged and connected.
Here is the next in the series, an interview with Assembly CEO Michael Bassik.
Each interview runs approximately 10 minutes. Videos initially are being released exclusively to DPAA members twice weekly at noon ET, timed for lunch for East coasters, morning for those on the West coast and at the end of day for Europe. Later, the videos will be made more widely available throughout the advertising and media community on social media.
Industry leaders featured on ‘DPAA Short Connects’ include:
Colin Kinsella, CEO NA, Havas Media (click here).
Barry Cupples, CEO, Talon Outdoor (click here)
Ali MacCallum, CEO, Kinetic UK (click here)
Michael Bassik, CEO, Assembly/MDC Partners (click here)
Chris Sojka, CCO, Madwell (click here)
Kathleen Hall, Corporate VP, Brand, Advertising & Research, Microsoft
Angela Steele, CEO, Carat USA
Benjamin Jankowski, SVP, Media, Mastercard
Anush Prabhu, Managing Partner, Chief Strategy Officer, Mediacom US
Maria Cecilia Correa, Director, Advertising, IBM
Kevin Johnson, CEO, Mediacom Canada
Monique Nelson, CEO, Uniworld Advertising
David Roth, CEO, WPP The Store
Debbie Drutz, President, Novus Media
Rishad Tobaccowala, Author ‘Restoring the Soul of Business: Staying Human in the Age of Data’ and Senior Advisor, Publicis Groupe
DPAA has been at the forefront of addressing issues related to the COVID-19 pandemic. The organization, in collaboration with independent ad agency Madwell, recently launched a ‘We Are the Countervirus‘ PSA campaign on out-of-home screens in the U.S., Canada, U.K., EMEA, Asia and additional parts of the globe. The campaign harnesses the power of digital OOH on a global scale plus WHO and CDC messaging in an impactful fashion to share information on slowing the spread of COVID-19 by providing actionable, clear steps to #flatteningthecurve.
Categories: Scuttlebut
