Adrian J Cotterill, Editor-in-Chief
Mesmerize a prominent out-of-home media company who specialise in patient education at the point-of-care, has announced the expansion of its point of care network to include college and university health centres through a partnership with College Health TV.
College Health TV is America’s premiere college health streaming service, helping students make smart decisions with engaging, evidence-based and student-focused health video content covering a wide variety of subjects that resonate in the daily lives of college students.
Mesmerize will partner with College Health TV to deliver relevant health and wellness information to over 250 U.S. colleges and universities, reaching millions of college students annually. Mesmerize will serve as College Health TV’s exclusive agency representative, coupling College Health TV’s leading student health network with Mesmerize’s key relationships with national advertisers and agencies.
Gregory Leibert, Mesmerize CEO told us “College Health TV shares our mission to increase patient engagement and encourage people to make responsible decisions that promote physical, mental and emotional health,” said “Growing Mesmerize’s network to include college and university health centers gives
us and our sponsors an opportunity to reach patients and their caregivers from childhood through their senior years without interruption. Mesmerize strives to reach patients wherever they are accessing healthcare, and thus reaching the highly coveted demographic of college students living away from home for the first time is a great opportunity to speak to educated adults making their own health and wellness decisions, often for the first time.”
College Health TV provides students with important health information covering key topics in college health including: alcohol abuse & drugs, exercise and fitness, food and nutrition, mental health, school life balance, sexual health, stress management, and more. Videos are created by peer health educators and medical professionals and focus on conditions prevalent among students, as well as news to help students make healthier lifestyle choices. Each video is designed to meet the specific needs of colleges and universities across the U.S.
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